Losing is just as important as winning. I decided to share my creative concepts on 6 different tenders for Beeline and compare them with the implemented cases.
In short, my ideas of what the client wanted categorically did not match reality. The ideas presented in these cases were the result of many years of expertise in integrating brands into various festivals. Of course, expertise and creativity do not always promise victory in tenders. However, I believe that these proposals were worthy and competitive.
Of course, I lost a part of myself after each loss, but I enjoyed the creative process and learned a lesson from the whole situation.
Unfortunately, I could not find information about the completed project.
Congratulations to the winning agency. Their proposal was much more cohesive and relevant to the event. Obviously, our proposal was less detailed and not interesting enough.
What was done:
• Beeline store with accessories
• Binoculars
• Charging stations
• Ping-Pong
• Photo zone in the form of sails
• Wind generator
• Stickerpacks, flags, branded printing materials
• Lounge
• Fun game with small boats and water pistols
• Promoters in the form of mascots
• Valuable gifts for participants (AirPods Pro, waterproof yachting bags)
I have to admit, I didn't expect brands to use mascot costumes in 2023. In our proposals, mascots were designed as large 3d figures or flat images on branded surfaces. Perhaps this was a big oversight on our part.
